Tire Machinery


Prepare communication materials for the new product launch


Tire Machinery and Engineering is a start-up company. They wanted to launch its new product called TME SuperBlast 4.0 – robotic dry-ice tire mold cleaning.


Together with the company owner we analysed the existing communication materials, we defined the goals of the launch campaign and we carried out competitive analysis. Based on the findings we prepared a PowerPoint presentation and framework for the web microsite. After recieving a technical information pack, we prepared texts for the microsite and we contributed to the graphic design of the site. Following our proposal, new product presentation was incorporated into the existing company web structure www.tiremachinery.eu.